“Sfumato is somewhat of a departure for us,” said Jon Huber, the company’s co-founder, in a press release. “I saw where we were heavier in darker wrappers, the medium-to-full lane, and I just wanted something different; I wanted something that would be perfect with a morning cup of coffee or complement an afternoon glass of chilled Rosé. Essentially, the goal was to create a blend with no edges, just a flavor profile that was easily approachable, smooth, and with exquisite balance.”
The name Sfumato comes from a painting technique developed by Leonardo da Vinci. The idea is to soften the area between colors to avoid creating sharp lines. In doing so, it creates an image that is more lifelike because the human eye doesn’t focus on the harsh transition between two colors.